Choosing the Right Product Labels

We know that there are many final details and considerations on the road to launching your new production-based business, and our team at Pack Leader USA is here to make the labeling process easier. As you approach these final steps keep in mind that succinctly communicating your brand identity is key in the production business. The value of choosing the right product labels for your brand cannot be overstated! We’ve compiled what we consider to be the top considerations when choosing labels for your product. It should provide you with the information needed to choose the labels that are just right for your product, and we hope that it helps you confidently move forward as you choose labels.

Label Size & Design

Keep in mind that the size of your label is a VERY important consideration! It’s not necessarily just branding imagery that your labels will require. Depending on the type of product you’re labeling there are different amounts of information required to be printed on your label. FDA and USDA specs required to be printed on some product labels vary widely and can take up a considerable amount of space. Essentially, make sure to collect all necessary data at the start of the design phase so you wind up with perfectly sized and beautifully printed labels. This includes your plan for container type and size!

Once you know the necessary size of your labels and that they’ll fit on your desired container, you’re ready to work with a skilled designer to create attention-grabbing labels that visually encapsulate your brand. Make sure it’s someone familiar with production to avoid printing issues moving forward. Your design will of course dictate the size and orientation of your labels, so without this information you’re at a bit of a standstill. Once the label size is decided and your design is complete, you’re ready to move forward in the process! 

Label Types

 There are 5 label orientation styles to consider when choosing the right product labels for your brand. Your label design should help steer you towards a specific orientation.

• Wrap Around Labels
• Top Labels
• Top & Bottom Labels
• Front & Back Labels
• Shrink Sleeve Labels

Labeling Equipment

There are 3 main styles of labeling machines: manual, semi-automatic, and automatic. You can learn more about these pieces of equipment and which will work best for your production needs by downloading our free guide. Additionally, some other things you should consider when choosing your labeling equipment are the cost vs value of the equipment as well as the benefits that come with using an automatic labeler opposed to  hand labeling. The good news is that each style of labeling machine is capable of achieving the 5 label orientation styles above, so you can follow your label design needs.

Quality Materials

Another incredibly important thing to consider is the quality of the materials you’re using to print and attach your labels. Amazing branding designs and brand-new high-quality equipment mean little without the right materials, and you want to make sure that your labels look professional and represent your brand well. Ineffective adhesive, grainy imagery, low label conversion quality, etc. don’t give customers the sense of brand reliability you desire. There are common issues with labeling, and we’d like to help you avoid them.

Working with a label printing company with proven results is key! You want to work with a printing company that is knowledgeable about label wind, label materials, label adhesives, and release liners, and will ensure that every T is crossed in the process.

Wrapping Up

Choosing the right labels for your product can feel overwhelming. Rest assured that our trusted team is happy to answer any questions, and help guide you through the process. We can also put you in contact with a label supplier that truly understands equipment and how to properly design labels for optimal performance and efficiency. We’re passionate about this business and would love to connect with you on this journey!

Make sure to get your FREE download of our Practical Guide to Choosing the Right Labeling Equipment for more information on choosing the best machinery for your products.