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What You Need to Know About a Bottle Labeling Machine

Wine bottles on a bench

If you currently package your products in a bottled container, you probably already know how difficult it is to apply your labels accurately. Without the correct equipment, this difficulty worsens and slows your production rate, which is not great for your business.

If this happens to you, you’re probably looking for a solution so your production can get back on track. Fortunately, the perfect solution that can completely turn your business back around is quite simple — a bottle labeling machine. These labelers are designed to solve all the above problems, making your business more efficient and productive. 

With so many available options on the market, making the best decision for your products can be difficult. This is why we’re here to outline everything you need to know when choosing a bottle labeling machine for your business. 

What Should I Know About a Bottle Labeler?

A bottle labeler is specifically designed to label bottled products efficiently and accurately. A labeling machine is essential for any business that labels large quantities of bottles. Hand labeling bottles is extremely difficult due to the natural shape of the bottle, meaning that a bottle labeling machine can help improve the overall production speed and efficiency of any business that uses one.

The labeling machine takes in the bottles, places label on them, and releases them quickly. There are different types of bottle labelers, including automatic and semi-automatic models. Automatic bottle labelers are fully automated and require minimal human intervention, while semi-automatic models need a human operator to feed bottles into the machine and remove them after labeling. Additionally, several different labeling machines exist for different bottle label types, such as wrap-around, inline, and front and back. 

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One of the most significant benefits of using a bottle labeler is increased efficiency. With a bottle labeler, your production rate can increase by over 500% due to the number of bottles they can label per hour. This increased speed and accuracy can lead to significant cost savings for your business, as you can produce and label more products in less time. 

Switching from hand labeling to using a bottle labeling machine eliminates any mistakes commonly made with labeling bottles by hand. This means reducing wasted product costs, and saving your business money.

Considering Your Labeling Needs

There is no denying that every product label is unique. Between the types of products, label design, FDA regulations, and bottle shape, there are many things to consider when deciding on the bottle labeling machine that matches your specific needs. 

Label Design: The complexity of your label design is crucial. If your label features intricate artwork or needs to wrap around the bottle, you’ll need a machine capable of precise application. Additionally, compliance with FDA regulations often requires detailed information on labels, making accuracy in application even more important.

Bottle Shape and Size: Uniquely shaped or non-standard bottles require machines that can handle diverse geometries. It's essential to choose a labeling machine that accommodates your bottle’s dimensions without compromising the label's placement or quality.

Label Materials and Application: The material you choose for your labels—be it paper, plastic, or vinyl—affects durability and appearance. Each material has unique characteristics, like resistance to moisture or the ability to adhere to curved surfaces. Furthermore, the method of application, such as pressure-sensitive labels or traditional adhesive-based methods, should align with your production needs and the nature of your product.

Flexibility for Future Changes: Investing in a flexible labeling machine is key, especially if you plan to diversify your product line in the future. A machine that can adapt to different label designs, materials, and bottle shapes ensures long-term utility, accommodating changes without needing a complete equipment overhaul.

Speed and Production Volume: Assess the machine's speed relative to your production demands. High-speed machines are essential for large-scale operations, but if you're running smaller batches, a machine with more customizable speed options might be more suitable.

Cost Efficiency: Finally, weigh the initial cost against the machine's long-term benefits, such as reduced labor costs, fewer labeling errors, and increased production efficiency. A higher upfront investment might offer better returns through improved productivity and quality.

Different Types of Bottle Labelers

Several bottle labelers are available on the market, each designed to meet specific labeling needs. Understanding the different types of labelers can help you choose the right machine for your business.

Wrap-Around

Wrap-around labeling machines are very common when it comes to labeling products. As the name suggests, these machines apply a label that wraps around the entire bottle's circumference. Wrap-around labelers are ideal for products that require a lot of information on the label or have an intricate label design. They can also accommodate a wide range of label sizes and shapes, making them a versatile option for many businesses. Additionally, if you are labeling products such as beer bottles that may need a neck label, these machines can easily be customized to adapt this. 

In addition to the wrap-around labels on the bottom of the bottle, you can also add a module to add labels to the neck of the bottle. Check out the PL-501 NL. This machine was designed specifically for the craft beer industry to overcome one problem. The problem was needing one machine to label both the body and neck for a price that creates the best value in the industry. An industry that is growing by leaps and bounds each year.

Front and Back

Front and back labelers are designed to apply labels to a bottle's front and back simultaneously. These machines are often used for products that require different information on the front and back of the bottle, such as health and beauty products. Front and back labelers can also apply promotional information, such as coupons or special offers.

Establish Your Needs Before You Label Your Bottles

Before diving into the purchase of a bottle labeling machine, it’s essential to define your labeling needs clearly. This involves understanding the scale of your production, the variety of bottle shapes and sizes you handle, and the types of labels you plan to use. Consider the following:

Production Volume: Determine your daily, weekly, or monthly labeling requirements. High-volume operations may require more robust, automated machines, while smaller batches could benefit from versatile, semi-automatic options.

Label Specifications: Identify the type, size, and material of the labels you’ll be using. Are they pressure-sensitive, shrink-sleeve, or wrap-around? Each type may require a different application method, which will influence your choice of machine.

Bottle Characteristics: Consider the diversity of bottle shapes and sizes in your product line. Some machines are designed to handle only standard shapes, while others offer more flexibility for unique or custom designs.

Budget Considerations: Set a clear budget, factoring in both initial costs and potential long-term savings from increased efficiency and reduced labeling errors.

Future Expansion: Think ahead about how your product line might evolve. A machine with the capability to adapt to new labeling needs as your business grows will provide better value in the long run.

By thoroughly assessing these factors, you can narrow down your options and select a bottle labeling machine that not only meets your current needs but also supports your business’s future growth.

Step Up Your Labeling Game

Understanding the full scope of bottle labeling is difficult, as there are many moving parts. If you’re still not feeling confident about being able to make the best-informed decision for your future bottle labeling machine, we have the perfect solution. We created our Practical Guide to Choosing Labeling Equipment to help businesses like yours fully understand labeling equipment and to help make the purchasing process a breeze.